This practical one day workshop is ideal for established businesses wanting to ensure that they are getting the most out of their digital channels. The course is designed to ensure that Marketing Managers and Business Owners know what is possible as well as how to guide their teams and/or providers to get the maximum return from their investment.
The course is specifically structured to relate best practice to your own circumstances. Each session is broken down into smaller sessions in which the material is presented and then immediately discussed in relation to your business’s current practices and opportunities.
The course itself is focused on business outcomes and how to achieve them, providing practical solutions for:
This end to end approach ensures that your business will be able to maximise the ROI on its digital strategy. You will also have the knowledge to call ‘bullshit’ in an area of marketing in which the selective use of data and jargon can be quite misleading.
Sarah is passionate about bringing people together and is exceptional at creating an inclusive space where you can maximise your participation and learning. She draws upon her experience from the retail, leisure and sporting industries where she has facilitated training internationally to diverse cultures. She looks forward to supporting experts in marketing and sales to create an engaging and insightful workshop.
Andrew is a veteran of the digital world, having guided some of Australia’s largest online ventures through the dot.com boom. Since then he has worked with some of the world’s largest IT companies, as well as many smaller businesses, to convert enquiries into customers and grow their businesses. He is looking forward to helping you unlock the power of marketing automation and sales cycle management in your organisation.
Simon has been working in the digital space for the past 12 years, and has a wealth of knowledge in how to best use digital channels to drive relevant traffic to your website. In a day where getting cut through in digital is getting harder and harder, Simon will teach your business how to be noticed by Google’s robots (best practice SEO). Simon will also teach you the finer details of running a successful PPC campaign, in this section he will look at both search and social media ads.
With over 15 years in digital and having run a multi-award winning web design agency for over 10+ years, Irwin has work with start ups all the way to corporates in maximising their website effectiveness. Websites are no longer just visually stunning pieces but need to master both the art of attention and persuasion for customer conversion. Irwin will share his digital ‘fast forward rapport building’ process and step through practical examples to help bring things to life. After all, your website should be your best and strongest sales person!
Situated in East Melbourne and overlooking the iconic MCG, Melbourne Park and beautiful Fitzroy Gardens.
If you prefer to drive the Pullman has their own parking which you can park at, or there are plenty of paid car parking spaces around the hotel.